So why Lamp? Well, it’s totally not because for one of my college classes, we were required to build a personal brand and the first thing that I could think of was the first thing that I saw while I working at my desk, which was one of those old timey lamps, and then proceeded to fabricate and entire backstory about how a lamp shines its light (symbolizing the strategy) down into the undiscovered hole (the creative) dug up by the shovel (the execution) to discover the new and exciting. Or maybe it’s just the name of a Japanese band that I have a tattoo of on my leg. Maybe.